Electrolux
Electrolux is the case of a great product that needed a great solution to achieve great growth.
OBJECTIVE
Electrolux’s journey began in 2020, when they detected the need to boost their MDA (Major Domestic Appliances) vertical to achieve a great positioning of their products on Amazon and boost sales in this marketplace.
The initial situation was lack of visibility and number of sales far from the target. Amazing offered a disruptive solution to reverse the situation in such a complex vertical within Amazon.
STRATEGY
Amazing focused its efforts on implementing a solution that differentiated Electrolux from its competitors and was aligned with the brand’s high value-added strategy.
The solution that made the difference was the combination of purchase behavioral audience campaigns that were impacted through Amazon’s DSP in line with the rest of the Marketing actions in the marketplace channel.
The services with which Electrolux exceeded 25% of its target in just a few months were:
– Sponsored Ads to improve organic positioning.
– Amazon DSP to raise awareness of the AEG brand and reach new audiences.
TESTIMONIAL
RESULTS
Increase in ROAS
+40%
Increase in sales
X3
DPVR
85%