12 Apr Loreal doubles its sales on Amazon
Recently Amazon Advertising have published a new case study about the spectacular sales results of Loreal in 2020. In this new post we will tell you how Loreal doubled its sales on Amazon.
At the beginning of the project, Loreal set us an objective that answers to its own ambition of a leading brand in its market area and it basically consists of dominating its category at Amazon Spain.
In this sense, one of the main challenges was to define a prioritization strategy of marketing actions according to the onboarding, growth, maturity and discontinuity. In other words, we focus on how to get it, since which products, the necessary resources, the own seasonality of each one and Amazon, the investment in catalogue optimization and the advertising campaigns, promotions, bests events like Prime Day, Black Friday, etc.
Everyone knows that Loreal is a group with a great experience and knowledge of its industry. Thanks to its know-how together with our expertise about the Amazon platform we develop a marketing plan very complete and clear in goals and resources, but with an enough range to the highly dynamic digital ecosystem that is Amazon for the brands.
The successful keys were the planification, the dynamic execution and a continued optimization as a Retail level as Advertising level. This reinforces the Amazing vision where we understand every product at Amazon is a “micro-business” with its own needs of visibility, positioning and conversion. This was the key receipe to achieve the goal of what Loreal doubled its sales on Amazon.
In conclusion, also the innovative spirit of our DNA has supposed a challenge to all the teams to embrace new strategies, formats, and actions to launch constantly.
Next we let you a link to read the complete case with its strategies, formats and the bests actions:
Somos una agencia especializada en ayudar a los vendedores en Amazon en la gestión de marketing y publicidad.