Category: Electronics and consumption
Ramifications: Product Listing, Consulting
Market: Amazon.es
Category: Electronics and consumption
Ramifications: Product Listing, Consulting
Market: Amazon.es
This consumer electronics client needed to make its way into its competitive category to improve its positioning in Amazon Spain.
Optimizing the product detail pages in relation to the main Keywords of the category.
First identifying the long tail searches of potential customers of the category through a Keyword Research strategy. Then apply it to the Taxonomy of each product detail page to improve the organic placement and CTR% of Sponsored Ads campaigns.
During the whole project, and until today, the Product Listing is still working and optimizing all the Assets of the brand’s main products: