Display Ads: Increase visibility and sales

Category: Personal care

Ramifications: Display advertising

Market: Amazon.es

Context

 

A leading personal care brand needed to find a way to impact their potential customers to improve their awareness and conversion.

 

 

Aim

Approach

 

The company defined the size of the opportunity and established four new chances of clients to achieve:

Identified a 80% of unrecognized potential customers.

The project

 

The brand to attract this target developed a project of Display advertising which it was acting on the four categories to rise a bigger volume of traffic and to increase the conversions.
The results-oriented approach was implemented in this way:

Results

 

The project raised its aims watching as consequences a very positive effect on:

 

  • Sales Increase: 202%
  • Increase in new buyers of the brand: 70%
  • Decrease in the cost of acquiring new buyers: 50%

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