Display Ads: Increase visibility and sales

Category: Personal care

Ramifications: Display advertising

Market: Amazon.es



A leading personal care brand needed to find a way to impact their potential customers to improve their awareness and conversion.






The company defined the size of the opportunity and established four new chances of clients to achieve:

Identified a 80% of unrecognized potential customers.

The project


The brand to attract this target developed a project of Display advertising which it was acting on the four categories to rise a bigger volume of traffic and to increase the conversions.

The results-oriented approach was implemented in this way:



The project raised its aims watching as consequences a very positive effect on:


  • Sales Increase: 202%
  • Increase in new buyers of the brand: 70%
  • Decrease in the cost of acquiring new buyers: 50%

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