This consumer electronics client needed to break through in its competitive category to improve its positioning in Amazon Spain. To achieve this goal we optimized the product detail pages in relation to the main keywords of the category.
The first thing we did was to optimize the long tail searches of potential customers in the category through a Keyword Research strategy. Then we applied it to the Taxonomy of each product detail page to improve the organic positioning and the CTR% of the Sponsored Ads campaigns.
Throughout the project, and until today, we continue working on the Product Listing and optimizing all the Assets of the main products of the brand.
Increasing of sales