23 Dec Optimize your content strategy on Amazon
More and more people are signing up for the convenience of online shopping. Therefore, brands have had to adapt and start offering their products on the e-commerce giant. If you sell...
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10 Dec CONSIDERATIONS OF BLACK FRIDAY ON AMAZON 2021
Christmas is here! Finally, and if Covid allows us, we are going to be able to enjoy Christmas traditions again!. The Christmas spirit is everywhere and it has been remarkable...
16 Nov Five tips to optimize your Product Listing pages for the Christmas season
The Christmas 2021 campaign is already here. We can already see the stores decorated, the lights on or about to be turned on in the main streets of the city,...
04 Nov New functionality in the Amazon Advertising platform: creative assets.
Since a couple of months ago, we can now enjoy a new feature in the Amazon Advertising platform, the creative assets on Amazon. Which is the possibility of storing the...
20 Oct New Amazon feature: Brand Story is here!
This week, in this new brand post, we are going to comment on a new section so far only available in the USA but already in Europe and which is...
30 Sep How the sponsored Display format helps you achieve your goals
In today's post we are going to talk about the Sponsored Display on Amazon. An advertising format which is one of those offered within the Sponsored Ads modality. And why...
16 Sep Variables affecting the ownership of the buy box
We have been talking about the Buy Box for two weeks now: what it is, why it is important, where it appears on the detail page, etc. In today's post...
09 Sep Buy Box rotation and other key issues
Last week we talked about what the Buy Box was, how it appears in the detail sheet and the importance of being the "owner" of it in sales. This week...
12 Apr Loreal doubles its sales on Amazon
Recently Amazon Advertising have published a new case study about the spectacular sales results of Loreal in 2020. In this new post we will tell you how Loreal doubled its...
11 May The Reviews are a gift to the Brands
Managing the Amazon platform it is not easy. There are many things to be aware of: the content of product pages, how the keywords work, advertising campaigns, etc. All this...